I've been asked time and time again 'how did I decide to start a business' or 'what made me finally start my brand.'
Before I can get into my advice for anyone thinking of starting a brand we should get one thing absolutely straight, which is that if you're hesitant, or weighing the pros and cons, it's probably not the right time... because there is no right time. I don't think you can wait and compare the options - just do it! If you aren't ready for that, then you aren't ready for the new brand rollercoaster ahead
With that being said, for my whole life before Isa Foxx, I wasn't actively thinking about starting something. I have always known I wanted to build something, a brand, that would be entirely my own.
What actually happened was that I was living in London for two years, and decided (suddenly) to move back to NYC for no particular reason. Maybe I had had enough of the grey rain or lack of taxis but I just up and moved back. A month or so after moving home I just started! I never questioned or doubted my decision, never second guessed my direction. I saw my move back to NYC as a clean start and opportunity to start ANYTHING, and I have not once ever looked back.
Onto the advice...